In 2008, Pasha Shapiro, Ernst Weber, Huan Nghiem and GRAMMY® Award-winner will.i.am, founded i.am.design as a studio for animators and artists to collaborate and be in control of their creative destinies. Since then, i.am.design has evolved into a full service production company responsible for award-winning animated content for MARVEL, SONY, EXPO 2020 (Dubai), live shows and immersive experiences for Black Eyed Peas, Shakira, Billboard Awards, Britain's Got Talent, The Voice, Music videos for Miley Cyrus, Anitta, Daddy Yanky, Wiz Khalifa, David Guetta. Solving such unique challenges as a light show projected onto the Eiffel Tower in Paris, and an art installation in the Musee du Louvre. The studio's work has been showcased at notable film festivals, including Sundance and Cannes.